If you own a chalet or apartment in Morgins but aren’t maximising its rental potential, you could be leaving thousands of francs on the table every year. Recent market analysis reveals that professionally managed holiday rentals in the Morgins area are generating impressive returns – but many property owners still aren’t tapping into this lucrative opportunity.
The Numbers Don’t Lie: Morgins Market Performance in 2025
The latest data from the Val-d’Illiez region (which includes Morgins) shows some eye-opening statistics:
• Average annual revenue per property: CHF 15,800-21,600
• Regional occupancy rate: 33%
• Average daily rates: CHF 243-302
• Active rental properties: Only 119 listings across the entire area
What’s particularly striking is how few properties are actually being rented professionally. With only 119 active listings serving the entire Morgins tourism market, there’s clearly untapped potential for property owners who haven’t yet entered the rental game.
The Swiss Holiday Rental Boom is Real
Switzerland’s holiday rental market is projected to reach $809.68 million in 2025, with consistent year-on-year growth. This isn’t just a temporary post-pandemic trend – it’s a fundamental shift in how people prefer to holiday.
Mountain destinations like Morgins are particularly well-positioned because they offer:
– Year-round appeal (winter skiing, summer hiking)
– Privacy and space that hotels can’t match
– Authentic Swiss alpine experiences
– Growing demand from both domestic and international travellers
But here’s the kicker: the national average occupancy rate sits at just 33.47%. This means there’s enormous room for improvement with the right management approach.
Why Most Property Owners Underperform
After managing premium properties in Morgins for years, we’ve seen the same mistakes repeatedly:
1. Inconsistent Pricing: Many owners set rates based on gut feeling rather than market data
2. Poor Photography: Blurry phone photos don’t showcase a property’s true potential
3. Limited Distribution: Relying on just one booking platform
4. Reactive Maintenance: Waiting for problems instead of preventing them
5. Inconsistent Guest Communication: Leading to poor reviews and reduced bookings
The Professional Management Difference
Our portfolio demonstrates what’s possible with expert management:
• Chalet Le Jeuna: from CHF 975/week (CHF 139/night) – competitive market positioning
• Le Charme 9: from CHF 1,247/week (CHF 178/night) – above market average
• Chalet Les Dalton: from CHF 1,975/week (CHF 282/night) – premium luxury segment
These aren’t lucky exceptions – they’re the result of strategic positioning, professional marketing, and meticulous guest experience management.
The Remote Owner Advantage
Many of our most successful property owners live in Zurich, Geneva, or other Swiss cities. They purchased their Morgins properties as investments or weekend retreats but found managing rentals from a distance overwhelming.
Professional management solves this perfectly:
– No need for constant trips to Morgins
– 24/7 guest support handled locally
– Regular property inspections and maintenance
– Professional cleaning between stays
– Optimised pricing and marketing
The Maths is Compelling
Let’s look at a realistic scenario for a 3-bedroom chalet in Morgins:
DIY Management:
– Market average revenue: CHF 15,800/year
– Time investment: 10+ hours/month
– Stress level: High (guest issues, maintenance, cleaning coordination)
Professional Management:
– Potential revenue: CHF 24,000-28,000/year
– Time investment: Zero
– Stress level: Minimal
– Net improvement: CHF 4,000-8,000 additional annual income
Even after management fees, professional management typically delivers significantly higher net returns whilst eliminating the hassle factor entirely.
What Makes Morgins Special
Morgins isn’t just another ski resort – it’s part of the massive Portes du Soleil ski area, offering:
– 650km of interconnected slopes
– Family-friendly atmosphere
– Authentic Swiss village charm
– Easy access from major cities
– Year-round outdoor activities
This combination creates strong demand from multiple guest segments: families, couples, adventure seekers, and corporate groups.
The Opportunity Window is Now
Several factors make 2025 an ideal time to optimise your Morgins property rental:
1. Growing Market: Swiss holiday rental demand continues expanding
2. Limited Supply: Only 119 active properties serving the entire area
3. Premium Positioning: Mountain properties command higher rates
4. Technology Advantage: Modern booking platforms make marketing easier
5. Post-Pandemic Preferences: Travellers prefer private accommodations
Don’t Leave Money on the Mountain
If you own property in Morgins but aren’t actively renting it – or if you’re managing rentals yourself with mediocre results – you’re missing a significant income opportunity.
The market data is clear: professionally managed properties in Morgins can generate CHF 20,000+ annually. With the right approach, your property could be contributing substantially to your financial goals whilst requiring minimal effort on your part.
The question isn’t whether the Morgins rental market is profitable – it’s whether you’re positioned to capture your share of that profitability.
Ready to unlock your property’s potential? The mountain is calling, and it’s time to answer.
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Mountain Plus Holidays specialises in professional holiday rental management in Morgins, Switzerland. With a proven track record of achieving above-market performance for property owners, we handle everything from marketing and guest services to maintenance and financial reporting. Contact us to learn how we can maximise your property’s rental potential.
